Cloud | The five year cost reduction plan for CIOs.... Forbes

As an IT cum cloud computing enthusiast, I carry out lots of research daily especially on Technology and news.

Today, Forbes has made a new discovery.. This time its basically a prediction/forecast that in Five years, Chief Information Officers (CIOs) of Organisations will spend less on the job than the CMOs.

Its no doubt that technological innovations of today are simply amazing. But, how they intend to make this happen?.......................That's up to you to find out.

In the words of Lisa Arthur, CMO of +Teradata Applications and contributor to Forbes' online magazine:

"Marketing is now a fundamental driver of IT purchasing, and that trend shows no signs of stopping –or even slowing down –any time soon. In fact, Gartner analyst Laura McLellan recently predicted that by 2017, CMOs will spend more on IT than their counterpart CIOs
At first, that prediction may sound a bit over the top. (In just five years from now, CMOs are going to be spending more on IT than CIOs do?) But, consider this: 1) As we all know, marketing is becoming increasingly technology-based, 2) Harnessing and mastering Big Data is now key to achieving competitive advantage, and 3) Many marketing budgets already are larger –and faster growing –than IT budgets" Read More